Dreame Crowned World's No.1 Premium Robot Vacuum Brand by Retail Sales Volume

Dreame Technology, a global leader in high-end consumer electronics and intelligent manufacturing, today announced it has been certified by Euromonitor International as the World's No.1 Premium Robot Vacuum Brand by Retail Sales Volume for 2025. The achievement cements Dreame's position at the pinnacle of the global premium cleaning market and underscores the brand's relentless commitment to innovation and advanced technology.

A Clear Leader in the Global Premium Robot Vacuum Segment

Since its founding, Dreame has pursued a deliberate premium strategy, targeting the high-end cleaning market as its primary arena and advancing rapidly to claim the top position worldwide. In 2025, Dreame robot vacuums continued their global momentum, expanding market share across 30 countries and regions where Dreame ranks No.1. In 18 core markets, including Germany, Poland, Sweden, Denmark, and Finland. Dreame commands a market share exceeding 40%, establishing a commanding presence among premium consumers in Europe and North America.

"Reaching the No.1 position in global premium robot vacuum sales is a proud milestone, but more importantly, it validates the path we have always believed in, that genuine technological innovation, not incremental improvement, is what earns the trust of discerning consumers worldwide", said Ana Wang, CEO of Dreame Technology North America. "We will not slow down. Our commitment to pushing the boundaries of intelligent cleaning remains as strong as ever."

This leadership reflects more than commercial success. It is the direct result of Dreame's sustained investment in research and development, with R&D personnel comprising approximately 70% of the company's workforce and R&D expenditure accounting for over 7% of annual revenue. This scientific foundation continuously drives product innovation, reinforcing Dreame's competitive barriers in the global premium segment.

Technology That Defines Industry Standards

A series of industry-first breakthroughs have powered Dreame's ascent to the top of the premium robot vacuum market. Dreame pioneered the world's first bionic robotic arm, bionic robotic leg, active self-cleaning base station, and embedded base station, each representing a paradigm shift in what a robot vacuum can achieve. These technologies have not only elevated Dreame's own product line but also continuously redefined the benchmark for intelligent cleaning globally.

References: 

1. Euromonitor International (Shanghai) Co., Ltd., based on 2025 global retail sales volumes of premium robot vacuums. Robot vacuums are vacuum cleaners that usesensors to automatically travel around rooms and clean floors. Premium robot vacuums are products that meet the price criteria within each regional market. Research completed in March 2026.
2. Euromonitor: Dreame is the world's number one seller of high-end robotic vacuum cleaners. Available at https://finance.cnr.cn/zghq/20260312/t20260312_527549714.shtml