Dreame Opens First East Coast Retail Store at Westfield Garden State Plaza

December 08, 2025 / Dreame Editorial Team

NEW JERSEY, Dec. 6, 2025 -- Dreame announced the opening of its first retail store on the U.S. East Coast, located inside Westfield Garden State Plaza (GSP), one of the nation’s highest-performing shopping destinations. The launch strengthens Dreame’s North American presence and brings its smart-cleaning ecosystem directly to U.S. consumers during the peak holiday season.

“Expanding to the East Coast is a major milestone for Dreame as we continue building deeper connections with U.S. consumers,” said Ana Wang, General Manager of Dreame Technology North America. “Garden State Plaza is an ideal location to showcase our innovations, and this new store allows shoppers to experience Dreame products the way they were designed to be used: hands-on, in real time.”

The grand opening attracted more than 500 visitors, driven by live demonstrations, roadshow activations throughout the mall, and expanded hands-on trial zones. Consumers interacted with Dreame’s full lineup of robot vacuums, wet and dry vacuums, cordless vacuums, and personal care devices.

Dreame Store at Westfield Garden State Plaza

Among the most requested products:

X50 Ultra Robot Vacuum, which quickly became the event’s top seller following in-store demos.
Wet and dry vacuums, which appealed to families seeking fast, hygienic floor care solutions.
Z20 Station cordless vacuum, which resonated with customers switching from competing premium brands.

To elevate the retail experience, Dreame hosted on-site stylists offering complimentary sessions with the Airstyle Pro high-speed dryer, along with limited-edition engraving for same-day purchasers.

Influencer Day Drives Major Social Engagement

Opening weekend featured a dedicated Dreame Influencer Day, highlighted by a surprise ribbon-cutting appearance from Jenni “JWoww” Farley, attracting large crowds and creating strong buzz throughout GSP.

Dreame also hosted lifestyle, home, and tech creators from New York and New Jersey for immersive product sessions. Interactive pop-up stations, photo spots, and giveaways were placed inside the mall to increase dwell time and guide foot traffic toward the new store.

A Strategic Move in Dreame’s U.S. Retail Expansion

Westfield Garden State Plaza, home to more than 300 retailers and consistently ranked among the top U.S. malls in sales per square foot, provides Dreame with a high-visibility hub to engage suburban families, tech-forward shoppers, and frequent luxury consumers.

Dreame grand opening banner at Westfield Garden State Plaza

The GSP store launch marks a key stage in Dreame’s broader retail strategy. For more information on where to purchase Dreame products, please see where to buy Dreame products in the USA.

About Dreame Technology

Founded in 2017, Dreame Technology is a global leader in smart home cleaning solutions, focused on robotics, floor care, and personal care innovations. With a mission to empower lives through technology, Dreame combines advanced engineering with user-centric design to deliver high-performance products to millions of households worldwide.